Resources Library by ANA

Unobtrusive measures of television audiences during commercial breaks: Peoplemeter second by second ratings

In this research we recalibrated the peoplemeter in the AGB McNair New Zealand Peoplemeter Panel to produce second by second ratings, instead of the usual one minute ratings. We looked at audience ebb and flow during programmes, and, in particular,...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Peter J. Danaher, Terence W. Beed

May 1, 1994

Rating the ratings

Peoplemeter panels have been the principal tool for measuring TV audience behaviour for about ten years now, yet there is no universal agreement on the right way of running such a panel. Although bodies such as EAAA and EBU have started to explore...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Trevor Sharot

May 1, 1994

UK radio

This paper begins by describing the development and methodology of RAJAR - the UK's first jointly agreed audience research system for radio, setting this in the context of the structure and needs of the two broadcast sectors - BBC and commercial. It...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Roger Gane

May 1, 1994

Who is really watching the commercials?

TV research does not measure peoples' actual contact with advertisements but rather the "opportunity to see" commercials. This paper addresses this issue and looks at various factors which may affect the chances of an opportunity actually being...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Phil Gullen

May 1, 1994

Prospects for measuring children's radio listening in the U.S. using the seven-day personal diary method

In the fall of 1993 Arbitron conducted a special diary pilot study to measure radio listening among children 02-Nov and the adults in their households. Jointly sponsored by Arbitron and the Children's Satellite Network (CSN), the study included a...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Bonnie B. Burgess, Marla D. Cralley, Robert H. Patchen

Company: Nielsen

May 1, 1994

A new method for forecasting television programme audiences and schedule reach and frequency

In the changing audience behaviour situation, and when commercial television in Finland was moving over to a channel of its own, it was necessary to create a system, better than the mathematic models, that could forecast coming audience behaviour...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Marianne Makela, Jean Haukatsalo

Company: Viacom International Media Networks

May 1, 1994

DBS channels in Japan

According to the results of Nationwide-Ratings-Survey conducted by NHK in November 1993,19.4% of Japanese households could receive DBS -channels. When NHK began its regular 24 hours-DBS-service with 2 channels in June of 1989 the percentage was only...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Hiroshi Kojima

May 1, 1994

Effective quality

The BBC World Service has been developing a series of performance indicators which permit its activities to be assessed, particularly in comparison with its major competitors in the international radio broadcasting arena. Some of these address...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Allen Cooper, Graham Mytton, Peter Stratton

Company: British Broadcasting Corporation (BBC)

May 1, 1994

Out-of-home television viewing

The Network Television Association's study on Out-of-Home viewing is the most comprehensive effort ever to measure total television viewing, including that done outside the home, for a variety of venues (including ABC, CBS, NBC, Fox, basic and pay...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Marcella Rosen

May 1, 1994